We love stories. We believe stories are powerful ways of communicating with the world. But have you ever really told your story? Do you incorporate your story into your company, mission and brand? At Oishii, we make a distinction between those who tell and those who make stories. Knowing your history, values, passions, narrative and even characters, is the first and important step toward becoming a story maker; someone who takes their story and shapes it into a unique standard for the world. This is a story others want to hear, share and aspire to.
You’ve got to dare to tell…
Whether you are a start-up or a firm with decades of experience, telling your story is an investment in company and brand longevity. Start with a quick individual brainstorm with the sole purpose being idea generation. Make no edits. Write three pages without self-criticism. Ask yourself some questions: How did the company start? Who was involved? Why? How were the months leading up to the company’s founding? What emotions were triggered? What did the first hours at the office feel like? By comparison, how do you feel today?
Recruit Story Co-Creators
After you have your own perspective on paper, recruit co-creators to help write during the storytelling process. You may have had a “starring” role in the development and growth of the company, but others too have contributed and played roles in the overall plot. These co-writers will add depth, dimension and clarity to your story in ways you probably can’t yet imagine. Your conversations should be casual, open-ended and unscripted. Ask for their viewpoints and stories about you and the company. For your part, be receptive to any and all information, the positive and the not-so-positive. Consider yourself lucky if people are honest enough to tell you things you might not be ready to hear.